ToYou snacks

Our Story

With a rich history spanning over three decades in the snack bar industry, our family's journey has been intertwined with our love for sports and our unwavering commitment to product quality. We take pride in sourcing only the best ingredients and partnering with brands that share our dedication to excellence and nutritional value. Our snacks are a testament to our belief that natural flavors, unadulterated by complicated processes or unhealthy additives like preservatives and oils, deliver both exceptional taste and nutritional benefits.

Embracing an Active Lifestyle

For generations, maintaining an active lifestyle has been synonymous with our family's ethos, dating back to the early 1960s when my grandfather was a pioneer in competitive waterskiing. His legacy includes setting a world record in the tricks category in 1967 and later being honored in the Mexican Sports Hall of Fame. He passed down his passion and expertise to my father, Sergio, and uncle, Jorge, who competed at the highest levels for three decades. My father consistently ranked in the top 20 professionals for two decades, while my uncle achieved multiple world championships and world records in disabled waterskiing. After retiring, he penned a book chronicling his journey of overcoming challenges and embracing life with a unique perspective.

Today, the third generation of athletes in our family continues to push boundaries and excel in waterskiing. My brother has soared to new heights, dominating the Pro tricks division and clinching the world record. His accomplishments include being the youngest back-to-back gold medalist at the Panamerican Games in Chile in 2023, along with numerous victories in prestigious professional tournaments.

At Toyou Snacks, we uphold the values of discipline, quality, and continuous self-improvement, both on and off the water. Our story is a testament to our unwavering dedication to crafting snacks that nourish the body and fuel the pursuit of excellence in every endeavor.